Annalise | Effortless All-Day Comfort
Annalise | Effortless All-Day Comfort
Annalise | Effortless All-Day Comfort
Annalise | Effortless All-Day Comfort
Annalise | Effortless All-Day Comfort
Annalise | Effortless All-Day Comfort

Annalise | Effortless All-Day Comfort

Regular price Sale price£39.95 GBP Save 60% £100.00 GBP
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Only a Few In Stock

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SUMMER SALE UPDATE: Due to high demand, only a limited quantity remains. If "Add to Cart" is available, the item is still in stock.

Flattering maxi dress that moves with your body

Our new Annalise is a relaxed maxi dress designed to work for every occasion. The soft, flowing fabric drapes beautifully while the thoughtful cut keeps you comfortable from morning to night.


Why our customers LOVE the Annalise:

  • All-day comfort: Lightweight fabric lets you move freely without restriction or bunching.
  • Flattering fit: The flowing design works for most body types and doesn't cling in unflattering places.
  • Easy styling: Dress it up with heels or down with sneakers for a versatile piece you'll actually wear.
  • Quality fabric: Made to last through many wears and washes while maintaining its shape.


Size Chart - Annalise

Size Bust Waist Hips Length
S 33.9–35" 26–27.2" 35.8–37" 35.8–55.9"
M 35.8–37" 28–29.1" 38.2–39" 37–57.1"
L 38.2–40.2" 29.9–31.9" 40.2–42.1" 38.2–57.9"
XL 40.9–42.9" 33.1–35" 42.9–44.9" 39–59.1"
2XL 44.1–46.1" 35.8–38.2" 46.1–48" 40.2–59.8"

Not sure or stuck between sizes? Go one size up for comfort and perfect fit.

Enjoy free shipping across the United Kingdom on all orders.

Every package includes a Track & Trace code, so you can easily follow your shipment from dispatch to delivery.

You will receive your tracking details by email within 1–24 hours after placing your order.

If our product doesn’t meet your expectations, no worries! You can return your order within 30 days of receiving it.

Simply contact our customer support at support@rovellalondon.com and let us know the reason for your return. This helps us process your request quickly and smoothly.

For more information, please check our return policy. We’re always here to help!

At Rovella London, we believe fashion should inspire confidence and express individuality. Our mission is to help you find timeless pieces that match your unique style and personality.

Our dedicated customer support team is always available to assist you with sizing guidance, styling recommendations, or any general inquiries.

You can reach us anytime via our contact form or by email at support@rovellalondon.com. We’re here to ensure you have the best possible shopping experience.

Realistic woman portrait late 50s
Samantha and 25000+ women love Rovella London.

TRUSTED BY THOUSANDS OF WOMEN

With over 25,000 customers in the UK,
the Rovella London community
is growing faster than ever.

What customers say about Rovella London

★★★★★

Really impressed with the quality! Love the modern look and the attention to detail is just on point. Comfortable enough to wear all day. Will 100% be ordering again!

Harriet
Liverpool, UK
★★★★★

I followed the size guide and it fit me straight away. no need to exchange which almost never happens for me.

Catherine
London, UK
★★★★

I wasn't sure about ordering online, but the quality exceeded my expectations and everything looked stunning when it arrived.

Charlotte
Leeds, UK
★★★★★

Really happy with my purchase! Great balance between style and comfort, and I've already gotten several compliments on it. Also had to contact customer service once and they were super helpful!

Arabella
Birmingham, UK
★★★★★

I've washed it a few times already and it still looks fresh. No fading or stretching which I always worry about.

Olivia
York, UK

OUR STORY

Rovella London is a mother-daughter brand built on one belief: style should never come at the cost of comfort.

We curate timeless, elegant pieces designed to move with you — through every moment of your day.

This summer, discover our Summer Sale and find your new favourites.

Welcome to Rovella London.

FREQUENTLY ASKED QUESTIONS

We offer free shipping on all orders, with no hidden costs or unexpected charges at checkout. The total price is always clear before you buy, and you can follow your order from start to finish.

Once your order is confirmed, you will receive an email with your order number. You can use this number to easily track your order.

You can also find a “Track your order” button on our homepage. There, you can enter your order number or email address to check the status of your order.

You can return items within 30 calendar days of receiving them. Approved refunds will be issued to your original payment method. Please contact us at rovellalondon@gmail.com

Each product page features a detailed size chart to make finding your perfect fit as easy as possible. We always suggest comparing the measurements to a similar item you already have at home.
If you find yourself between two sizes, we typically recommend going up a size for the most comfortable fit. Still not sure? Our support team is always happy to help you pick the right one!

If you experience any issues or have questions, feel free to reach out to us at rovellalondon@gmail.com. Our support team will be happy to assist you promptly.

FREE DELIVERY

We offer a 30-day return period. Not completely satisfied? Simply return any item within 30 days.

30-DAY MONEY-BACK GUARANTEE

We offer a 30-day return policy. If you are not completely satisfied with your purchase, simply return any item within 30 days, no questions asked.

SECURE PAYMENT

Your payment information is processed securely. We accept American Express, Apple Pay, Google Pay, Mastercard, and Visa.