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We offer free shipping on all orders, with no hidden costs or unexpected charges at checkout. The total price is always clear before you buy, and you can follow your order from start to finish.

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Once your order is confirmed, you will receive an email with your order number. You can use this number to easily track your order. You can also find a “Track your order” button on our homepage. There, you can enter your order number or email address to check the status of your order.

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You can return items within 30 calendar days of receiving them. Approved refunds will be issued to your original payment method. Please contact us at support@rovellalondon.com

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Each product page features a detailed size chart to make finding your perfect fit as easy as possible. We always suggest comparing the measurements to a similar item you already have at home. If you find yourself between two sizes, we typically recommend going up a size for the most comfortable fit. Still not sure? Our support team is always happy to help you pick the right one!

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Primrose™ | Maxi Dress – Rovella London

Name: Primrose™ | Maxi Dress
Brand: Rovella London
Price: 52.95 GBP
Availability: InStock

£52.95 GBP Save 50% £105.90 GBP 50% OFF

Free Shipping across the UK

Pay safely with Creditcard

30-Day Money Back Guarantee

2 items | 10% OFF, 3 items | 15% OFF

Only a Few In Stock

SUMMER SALE UPDATE: Due to high demand, only a limited quantity remains. If "Add to Cart" is available, the item is still in stock.

Timeless Elegance for Every Special Occasion

Make every memorable moment feel even more special with the Primrose™ | Elegant Maxi Dress. Designed with elegant draping, a graceful sleeveless silhouette, and a beautifully flowing full-length skirt, this dress offers the perfect blend of sophistication, comfort, and effortless style for weddings, evening occasions, and formal celebrations.

Why You'll Love It

Flattering Draped Design
Soft ruching gently enhances the silhouette, creating a beautifully feminine shape while offering a comfortable and elegant fit.

Graceful Maxi Length
The flowing floor-length skirt moves effortlessly with every step, bringing timeless elegance and refined charm to any occasion.

Comfortable All-Day Wear
The carefully draped design provides a flattering fit while allowing ease of movement, ensuring comfort from the first arrival to the final dance.

Elegant Sleeveless Style
The sleeveless silhouette creates a sophisticated and polished look that pairs perfectly with statement jewellery, elegant heels, or a stylish evening clutch.

Specifications

Material: Soft and breathable fabric
Fit: True to size
Silhouette: Flowing and feminine
Style: Elegant maxi dress
Available Sizes: S–4XL (please refer to the size chart for the perfect fit)

Size	Bust (cm)	Length (cm)	Waist (cm)
S	80	140	68
M	85	141	73
L	90	142	78
XL	95	143	83
2XL	100	144	88
3XL	105	145	93
4XL	110	146	98

Note: If you are between two sizes, we recommend choosing the larger size. Measurements may vary slightly due to manual measuring.

Enjoy free shipping across the United Kingdom on all orders.

Every package includes a Track & Trace code, so you can easily follow your shipment from dispatch to delivery.

You will receive your tracking details by email within 1–24 hours after placing your order.

If our product doesn’t meet your expectations, no worries! You can return your order within 30 days of receiving it.

Simply contact our customer support at support@rovellalondon.com and let us know the reason for your return. This helps us process your request quickly and smoothly.

For more information, please check our return policy. We’re always here to help!

At Rovella London, we believe fashion should inspire confidence and express individuality. Our mission is to help you find timeless pieces that match your unique style and personality.

Our dedicated customer support team is always available to assist you with sizing guidance, styling recommendations, or any general inquiries.

You can reach us anytime via our contact form or by email at support@rovellalondon.com. We’re here to ensure you have the best possible shopping experience.